July saw the launch of the JUMBO corporate brand awareness campaign, That’s JUMBO Love. The campaign, designed to create maximum awareness of the JUMBO brand, to be rolled out across various platforms, asks shoppers from various target markets why they shop at JUMBO.
Since inception in 1975, the JUMBO focus has been on delivering value. The beauty in the evolution of JUMBO lies in its ability to remain relevant through every era. This has resulted in the national growth of the JUMBO footprint - showcasing the tenacity of a brand that understands its target markets and what they needs. Be it the cool, creative youth, loyal rural generations, the suburban-mom family shoppers, or trendy, confident young adults - JUMBO gets it right! That’s JUMBO Love!
The target markets are categorised into five distinct groups that relate to/connect with JUMBO differently. Our approach in communicating to these groups has been refined and taglines have been developed to resonate with each of them differently.
This is JUMBO Love?
AIM
To create an emotional attachment to the JUMBO brand with the various target markets that JUMBO services.
GOAL
To position JUMBO as the retail outlet of choice, that cares for its customer by adding value - providing quality fashion priced right.
OBJECTIVE
To engage the market and, in turn, increase product sales.
It’s at the heart of what makes JUMBO tick. It’s bringing stylish, quality clothing to you at the right price -because we care.
It’s knowing the level of service you deserve and delivering a safe, happy shopping experience to every JUMBO customer, every time.
It’s our gratitude to you, our loyal JUMBO customers - since 1975.
It’s trusting the process - whatever we do, we do it to keep you delighted!
